Distributing and marketing are essential components of any successful business strategy, especially in the retail industry. Camarena Imports recognizes this and has established key partnerships throughout the supply chain to ensure that it has a competitive edge in these areas.

Merchandising, promotion, and distribution all play critical roles in increasing sales and building brand awareness. Camarena Imports is able to leverage its partnerships to secure stock quantity and distribute its products to retail customers across various states. Additionally, the company engages in product promotion through distinct communication channels, ensuring that its brand is well-known and respected by consumers.

Camarena Imports' partner distributors also play an important role in the company's success. These distributors have a dedicated on-premise merchandising team that operates in the respective states in which they do business. These teams work directly with supplier representatives, who are dedicated to spirits on-premise and off-premise in Chicago. Their focus is on establishing distribution and conducting trade promotions that achieve maximum brand awareness with consumers.